The basic and fundamentals of SEO changed periodically over the years. These constantly changing conditions have meant that most of us learn new things every year – and make some things grow old. You see that every year (or so often) new SEO skills are needed to keep track of the change and to continue to survive. 2018 is no exception. Much has changed since last year and there is much to learn.
1. Public Relations
This era has everything to do with public relations! They have always been an integral part of any successful marketing campaign, but are now more important than ever. Today's customer is more difficult than ever to get.
Public relations can be used to build strong powerful links – links that do not trigger sanctions such as Penguin. Understanding how a story should be piped to news broadcasts so they can run the story and then link back to your site is now and in the future one of the most powerful tactics for creating links.
Whether it concerns keyword research or content development; research is becoming an increasingly important step with SEO. Not to say that it was not before, but now more than ever. The Google Hummingbird update has now forced (or tries to force) webmasters to develop a good understanding of user intent, that is, how users search on Google. This goes much deeper than regular keyword research. SEOs should now understand what types of questions users ask, not just which words are relevant to the page, since the Hummingbird is now & # 39; conversational & # 39; searches in comparison with simple keywords.
3. Taxonomy Design
Taxonomy is the practice of classifying things on a conceptual level. Roughly speaking, this may include your blog tags (for Blogger) and Categories and Tags (for WordPress). They may sound simple, but there is more to it than they come across. Suppose you have an online store that sells computer accessories. You could start organizing your inventory around product types. But maybe your demographic audience is looking for products by type of use or by manufacturer. A small percentage of this demographics, including enthusiastic gamers, can specifically search for game products, so there may be a need for further classification. There are many ways in which you can classify information, and doing it right is the art of learning.
Why is taxonomy so important for SEO? With Hummingbird, mobile search and other future search trends, defining concepts is more important than ever. A strong taxonomy design can form the basis for other important elements, such as content development, information architecture and keyword research.
4. Community Management
Online community management has become an important task with brand building and social media management. Having a robust community means more awareness for your brand and a closer relationship with potential consumers. With Google's ever-growing dependence on Google+ as a platform, community management becomes an important part of SEO. Sites with strong Google+ profiles are better known and tend to score higher.
5. HTML and structured data
It goes without saying that a basic knowledge of HTML is of great importance for SEO. Meta, title and anchor tags are the traditional SEO-HTML elements on the page. Now, however, Google puts more emphasis on structured data and authorship. Both require unique HTML tags to implement.
Read our article about to make your site Google friendly with structured data . It should help you understand and implement the importance of structured data. If you find something difficult or have questions, do not hesitate to ask. Cheers 🙂