Congratulations Google AdSense has lifted its advertising limit per page policy!
SEJ they have confirmed that Google has removed the policy regarding ad restrictions:
I spoke to a Google representative this afternoon who confirmed that the ad limit has been removed .
AdSense has removed "3 ads per page policy"
If you check the AdSense policy page with the web archives WayBack Machine you can see that the old ad restriction rules, which replaced " Ad Limit per page " has been replaced with " Valuable inventory "section on the updated advertising placement policy page.
AdSense publishers can currently place on every page:
Up to three AdSense for content units Up to three blocks with links Up to two search boxes
Publishers are not allowed to place more than one "large" ad unit per page. We define a & # 39; large & # 39; ad unit as any unit that is comparable in size to our 300×600 size.
In August 2016, Google has updated this policy and now you can place an unlimited number of AdSense ads on one page with no upper bound.
The new Google AdSense ad placement policy 2018 is the following:
Advertisements and other paid promotional materials added to your page may not exceed your content . In addition, the content you provide must add value and be the central point for users who visit your page. For this reason, we can restrict advertising on pages with little to without value and / or restrict excessive advertising or disable. until changes have been made.
According to the new ad placement policy, there is no limit on the number of ads you can place on a given page, which means:
- Unlimited content units: Publishers can now place more than three AdSense for content ad units on a given page. Content units contain all text and image ads.
- Unlimited Link Units: Publishers can add more than three ad units to a single page .
- Unlimited large units: Publishers can choose to place more than one large ad unit per page. That means you can display more than one 300×600 ad formats. For example, large ad units are 300×1050 and 970×250 formats, 750×200 and 580×400 regional classifications.
Conditions to follow before AdSense ads are placed
two strict conditions to follow before multiple AdSense ads are placed on a webpage. You must carefully follow these restrictions to ensure that your AdSense account is not disabled or restricted.
Condition # 1: avoid excessive advertising
Google explicitly mentioned this policy:
Advertising and other paid promotional materials added to your pages may not exceed your content .
All your AdSense ad units combined with ads from third party ad networks (ie Media.net or BuySellAds, AdClerks ) that you may use may not exceed the length of your visible content.
- Pictures, text and video & # 39; s
How do you know if ads exceed your content?
A simple rule of thumb to ensure that you never advertise excessively on your blog is to stick to this formula:
Total Content Space > Total advertising space
As long as the total length or space of your viewable content exceeds the total space occupied by ads on your site, you do not violate the AdSense policy.
Turn this formula over and you'll see a deluge of advertisements on your site that will not only irritate the visitors of the website, but also kill the overall user experience and give a fish market, ie Advertising market !
How many AdSense ads per page can you add in 2018?
If there is now no limit to the maximum number of AdSense ad units on one page, you can place as many ad units on your pages as you want, provided the total content area is always larger than the total advertising space ie ads that do not exceed the content.
Keep these tips in mind to ensure that the total number of ads does not exceed the content :
- For a short content, i.e. less than 500 words in length, show no more than 3 content ad units on a webpage
- For a long content, i.e. between 1000-1500 words place no more than 4 Content Ad units on one page.
- For a very long content, i.e. more than 2000 words place no more than 6 content ad units per page.
If you place more than 6 content units on a long post, this obviously affects the user experience.
Never overdo ads, even if your content is far too long. Use more link units instead of just using content units in longer messages.
With too many ads and very short (thin) content users will simply leave your site and thus lead you to a high bounce rate .
A content that has little or no value is called content of low quality or thin content. Such content is not based on in-depth research and is simply a rewriting / copying / spinning of third-party content for the sole purpose of gaining traffic by spamming search engines.
Google has warned against sharing such content that has no real value. Such sites are not only blacklisted in search engines by means of penalties such as Google Panda but ad serving is also disabled on pages & # 39; s as explicitly stated in AdSense ad placement policy :
we can limit or disable ad serving on pages & # 39; s with little to no value and / or excessive advertising until changes are made.
Condition # 2: Show only one advert foldable on mobile site
You can show just one ad above the fold on a mobile site, but unlimited ads under the fold, provided that not two ads appear on the screen at the same time.
Although this condition is no longer present on the new policy page, but it is highly recommended by Google. Most of my customers receive email notifications from Google to remove ads from above the fold in the mobile view.
This is one reason why I only showed one link unit just below the blog title on the mobile responsive version of this blog for smartphone devices.
Via the WayBack machine I was able to extract the following policy statement from Google:
Mobile implementations :
The above advertising limits also apply to mobile sites. In addition, two or more AdSense ads may not appear simultaneously on the screen on a mobile site . Publishers with sites that use a responsive website should assume that ad units can be moved to incompatible positions if the site is scaled on different devices.
This policy clearly states that no two ads can appear side by side on a mobile screen at the same time. More emphasis is being put on e-mails to above the fold section that is viewed when the user enters your site for the first time.
I strongly recommend adding only one unit of size 180×90 or 200×90, just below the title of your article to prevent policy violation being applied to mobile views .
I tested this AdSense ad space with a link unit and this is one of my best performing ad units compared with content units placed at the top.
Why did Google remove the ad limits policy?
For three simple reasons :
- AdSense today has more competitors than before, like Media.net ads from Bing and Yahoo. If they do not allow publishers to add more ads, they will simply show Media.net ads to fill in empty ad inventory.
- Publishers allow to test new ad types such as page-level ads and native ads, including: advertisements Related Content advertisements and In-article ads.
- To keep advertisers happy : if publishers are allowed to test more ad units, this will encourage more advertisers to invest in AdWords to get a higher return on investment . The previous advertising limit policy did not give much to both publishers and advertisers when it comes to mobile monetization. Publishers can now show more ad units that allow advertisers to experiment with different ad formats.
How many AdSense ads per page are shown?
Removing all restrictions on the number of ads sounds good, but it places a great responsibility on the publishers. So use this opportunity carefully and increase your ad revenue by following the tips we discussed today.
I would like to hear your feedback about this pleasant surprise. Share with us how many AdSense ad units you currently use in your WordPress or blogspot blog. When Google has lifted the ad limit policy, how many ad units from AdSense are planning to show on a single page?
Share your opinion by leaving your precious comments!