Google continues to adjust its algorithms and policies with regard to link building
and link exchange. This time Google has included document
according to the guidelines for webmasters in large-scale publication of guests
advertorials and links in distributed articles / press releases / products to be published in violation of their policy. This new development is one of the many other changes that Google has made so far this year and appears to be a worrying development. Because it does not only apply to large-scale guest mail and press releases, it will also apply to sites that share free widgets, plug-ins and templates and then connect to themselves in those products.
UPDATE: This article was updated in 2017 with the latest link building policy from Google.
These new policy rules include three main types of backlinks. Links generated by large-scale placement of guests and article marketing, links generated by advertorials and native ads, and links in distributed articles / press releases.
Large-scale article marketing
As expected, Google is not very friendly to contact links generated by large-scale placement of guests. We have covered this topic in an earlier post on How Google treats guest blogging
. If the guest himself adds something, and is only intended for backlink building, then you have a problem. You can make your guest positions more relevant, useful and of good quality. Otherwise you just waste your time.
This should not be a surprise because we all know how Google looks at the links of advertisements. Google discourages advertorials or native advertising when payment is received for articles with links that pass the PageRank. If such a thing would ever be encouraged, everyone would be able to pay & # 39; & # 39; to score higher in the search results. Therefore, such links should not be followed so that they do not pass PageRank.
Optimized anchor text in press releases
According to Google, "links with optimized anchor text in articles or press releases across other sites" are considered unnatural
. If you publish an article or press release on your website and then distribute it via a thread or via an article website, you should not ignore all links that are considered "optimized anchor text" (ie keyword rich anchor text).
About plug-in and template websites
So, how does this all relate to sites that provide free widgets, plug-ins and templates? Well, Google has no problem with offering people free (or paid) tools and resources. But what most free plug-in and template websites do is that they add a link to one of their own sites so that when someone installs a widget or plug-in that contains plug-in links to the host site. And usually it is a followed link.
Similarly, in nearly 95% of the free themes and templates, there are some links in the footer (which you can not delete, especially for some premium WordPress themes). These links also point to the host site. It is not the theme or the plug-in that violates the policy. They are the links. Such links fall under the category of distributed links with & # 39; Optimized anchor text & # 39; (3rd category mentioned above). Google recently announced that this type of link is in violation of its policies. So you should not include such links at all in your plugins and themes, otherwise you would have to ignore those links so that they do not pass PageRank to your own website.
Do you have questions about this new Google policy? All opinions? Leave your comments in the comments below and let us know what you think! Cheers;)