But first let's get through the base quickly. CPC means & # 39; cost per click & # 39 ;. What is that? This means that advertisers using the AdSense program will pay Google every time someone clicks on their ads. When you join the AdSense network, you run AdSense ads on your blog or webpage & # 39; s and you get 68% of the bid price for the ad paid – the rest goes to Google.
So if Google gets paid $ 4 for every click made on a specific ad for a given keyword, you'll be paid $ 2.72 each time a visitor to your website clicks on that ad, which Google placed on your web page.
Now, if you want to make real money with the AdSense program, you must try to maximize the CPC price. This means that you place the right kind of ads on your web page, the kind that gives you the most money per click.
Your website or blog belongs to a less profitable niche, a place where your target group does not click on the ads. So if you have a blog about politics, it is not your fault that you have a low CTR, but it may be related to your niche. Now, real estate blogs on the other hand, they have high CTRs.
It has to do with where your audience comes from. If a lot of your target audience is in a country where clicks do not cost a lot, you also have a low CPC.
Maybe your website is not mobile-friendly yet. Since the mobile-friendly update launched on April 21, 2015, Google sanctions websites that are not mobile-friendly due to a lower position in the SERPS and lower CPC values.
Programmatic purchasing by advertisers has resulted in a huge decline in income for many bloggers who depend on Google AdSense for their bread. You can not do anything about that.
You may have blocked a number of advertisers for various reasons. You may have blocked your competitors from advertising on your site and you may have blocked some companies that you do not agree with. Well, the problem is that you are being punished by AdSense through lower CPCs.
You may have a successful YouTube channel, but the placement of YouTube ads on your website or blog has caused the money to go to YouTube and not to AdSense. You therefore have a lower CPC.
It is the advertiser's fault! They have no idea how to target the right blogs for their products or services. So you have a men's fashion blog and for some strange reason you get ads for women's fashion and accessories. Well, it's bad targeting by the advertisers, not your fault, but that lowers your CTR and CPC.
You can do little if there is a recession in your country or around the world and people simply do not buy enough. Advertisers therefore have no choice but to limit their marketing expenses and your CPC will experience this.
It can be something seasonal. If you have a blog with predictions for the English Premier League prediction, you will not have too many visitors during low season when no matches are played. You currently have a lower CPC. Likewise, if you promote gifts or greeting cards on your website, you will have high CPC ads during the holiday season and lower CPC ads for the rest of the year.
Not all ads are the same. Some ads have a lot more to offer than others. If you do not have enough conversions for ads, you can lower your CPC. Pay attention to the size of the ads – there are some formats that convert better.
You have somehow violated AdSense ad placement policy without actually realizing it and Google has penalized it. Google has a strict policy for the ads and they frown the habit of some publishers to trick users into clicking on the ads. This must be avoided at all costs.
So these are the 11 reasons why your AdSense CPC is low. How can you increase the AdSense CPC?
Here are 16 quick and easy tips to raise AdSense CPC
- Optimize your content for high-value keywords – Run your keyword research and identify the highest paying keywords in your niche. The way AdSense works is that advertisers bid on keywords. There are some keywords that get the best bids and have a much higher value. These are the keywords you need to concentrate on and for which you need to optimize your content.
There are some keywords that could be worth $ 100 or more per click. Do your research about them and include them as naturally as possible in your content. In the US, the highest paying keywords are available in categories such as business services, bail bonds, casino, lawyers and asset management . Create content that is relevant to such popular niches and optimize your articles and blog posts with the highest paying keywords.
- Focus on long tail keywords – It is not enough to have only the highest paying keywords. You should do your research on SEO tools like Google Keyword Planner and SEMRush and identify the best-paying long tail keyword phrases that are relevant to your readers. Include these keywords in your content. Make sure you use the best SEO practices to optimize your content with these keywords – but keep it, of course, do not enter keywords without taking into account grammatical correctness and the flow of writing.
- Create attractive, high-quality and profitable content – The quality of the content is the most important thing to consider. You must have a clear picture of what your readers are looking for and provide them with the right solutions to their problems. You must write content that creates value for a highly targeted audience that is looking for information within a niche. The content must be SEO-friendly and prominently placed on the Google's SERPs. The higher the traffic, the more people read your content, the higher your AdSense CPC. As simple as that!
- Use the AdSense Ad Review Center – The [Adfrom AdSense Ad Review Center is a tool that lets you review individual ads so you can decide whether to block them or to display them on your web pages. This gives you a much higher level of control and transparency about the ads that appear on your website or blog. It gives you complete control over what kind of products, services or brands are promoted on your website or blog. You must use this tool to display only ads from high-paying advertisers. Note: Not all AdSense ads are supported by this tool. With Ad Review Center you can only block ads at product level and not at website level.
- Use Smart Pricing to your advantage – Today's advertisers want higher ROI and want real customers. Google understands this and makes an accurate projection of the conversion rate of the ads before deciding which ads are displayed and where they should be placed. This is based on a " Smart Pricing " model that Google uses today. You can use Smart Pricing to your advantage by displaying relevant ads, attracting high-quality traffic to your blog, and creating great content.
- Make use of the competitive ads filter – the competitive ad filter appears to be in many different ways at the previously discussed Ad Review Center. The purpose of this tool is to filter out unwanted advertisements and prevent them from appearing on your site. You can use this tool to block advertisements from your competitors. You can block entire AdSense accounts or specific domains. This is not much for your CPC, but it ensures that your competitors do not show their ads on your site. The last thing you want is that your customers are directed to the websites of your competitors.
- Follow Google's mobile-friendly guidelines – Since April 21, 2015, Google has identified the mobile friendliness of a website as one of the most important ranking factors for its algorithm. You have to optimize your website for the mobile; if you do not, you will be punished by Google in a big way. You must have a responsive web design.
Advertisers such as websites that are mobile-friendly. Some pay more for mobile clicks than for desktop clicks and others prefer to advertise exclusively on the mobile. This applies in particular to local companies within a certain geographical area. So, to increase your CPC, make your website more mobile-friendly.
- Experiment, mix and match, try new things with your ads – Google AdSense has a special called & # 39; Experiments & # 39; that lets you try different things with your ads. You can try split testing on different ad formats, try different advertisers, make changes to font and background color, change ad sizes, change color scheme, block certain ad categories, and so on, and find out what works and what does not. When you feel at ease somewhere, keep it for the long term.
- Make use of the Google ecosystem – Google loves publishers who are loyal to its platform. So join the Google Ecosystem, be part of it. This means being on Google+, using Google Webmaster Tools, creating a Google Business account, owning a YouTube channel, using Google Docs, and so on. Spend more time on the Google platform, use more Google resources to earn Google's trust. Earning trust from Google is a surefire route to a higher CPC.
- Focus on certain high-paying geographical areas – Always focus on high CPC regions & # 39; s where advertisers pay more for clicks. So if your content is targeting audiences in the United States, Sweden, Japan, Norway or the Netherlands, you certainly have a much higher CPC compared to targeting countries such as India, South Africa, Bangladesh and Indonesia. You may want to purchase local domain addresses and create specific content for the high CPC region. You may even want to limit your geographic region to only cities. For example, content focused on New York, Dallas or London receives high-paid ads.
- Use information from both Google Analytics and Google AdSense and link them to better understand your web traffic – Both Analytics and AdSense provide you with excellent information about your web traffic, earned revenue and deliver useful reports. Connect your Google Analytics and AdSense accounts to better understand your traffic and to get an idea of your audience's behavior on your site – where they have more clicks, where your highest CPC traffic is, and so on.
- Show only relevant ads – make sure that Google only offers the most relevant ads on your web pages. The way to do that is to make your content SEO friendly and easy to crawl for the search engine bots. You can start by focusing on the basic concepts such as headings, meta tags and formatting your content. Also disable the remarketing ads in favor of contextual ads. All of these things can increase your CPC over time.
- Reduce the number of ad units on your blog – Try something else, for example reducing the number of ad units on your blog. If you lower the offer, you can ensure that the advertisers offer more for the limited space, which can lead to an increase in your CPC. It is about making the demand / supply mismatch work in your favor.
- Use the Matched content feature on AdSense – Google has a content recommendation service named as Matched content for AdSense . This is only available for large publishers, but you can try to find out whether you are eligible or not. This includes replacing your local article recommendation engine with Google's. The idea is to only promote the most relevant and most profitable content on your site to your visitors.
- Allow placement targeting – Advertisers are always willing to pay more for placement on quality. Google has allowed advertisers to target specific sections within your website or specific formats. This is called the placement targeting. For this you have to group the advertisements in Custom channels – up to 500 URLs and advertisers can easily access relevant content on your website.